Unless you are brand-new to the world fundraising, I’d be willing to bet you’ve heard the terms LYBUNT (last year but unfortunately not this) and SYBUNT (some years but unfortunately not this) in reference to donors who’ve failed to renew their support.
Despite the fact this jargon is deeply engrained in the nonprofit fundraising lexicon (your donor database probably has a canned report that will automatically pull a list of lybunts, for example), it’s misleading, problematic, and should be banished from your terminology asap.
Here’s why…
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