Annual, Individual Fundraising for Small, Smart Nonprofits.

Why you should abandon LYBUNTS and SYBUNTS.

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Unless you are brand-new to the world fundraising, I’d be willing to bet you’ve heard the terms LYBUNT (last year but unfortunately not this) and SYBUNT (some years but unfortunately not this) in reference to donors who’ve failed to renew their support.

Despite the fact this jargon is deeply engrained in the nonprofit fundraising lexicon (your donor database probably has a canned report that will automatically pull a list of lybunts, for example), it’s misleading, problematic, and should be banished from your terminology asap.

Here’s why…
 [Read more…]

The elusive lapsed donor: devise a plan to get them back

upside down walkerWe’ve all got them.  Supporters who, for one reason or another, have slipped away.

Our lapsed donors, because they’ve already demonstrated they care about our mission, are clearly worthy of some significant effort and attention.

Yet many nonprofits do nothing more than mail the same letters and newsletters that everyone else gets, cross their fingers, and hope for the best.

If you attempt only one new thing for your annual fundraising this year, developing thoughtful, intentional ways to get your lapsed donors back will provide a great return on investment.

Follow these steps to get your lapsed donor re-engagement plan underway. [Read more…]

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Smart Annual Giving helps small nonprofits harness the power of a well-planned, well-resourced annual giving program.

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