Recently, I’ve come across some inspired ideas for fresh donor communications and fundraising beyond the run-of-the mill, same-old-same-old you always read about.
Keep these in mind as you craft your annual campaign or next year’s fundraising plan:
Although I’m pretty over watching people dump buckets of ice over their heads, I love Gail Perry’s suggestions for how you can use social media to have some fun and promote your cause.
How do you encourage your donors to make that all-important second gift? Develop a thoughtful, inspirational follow-up email series. This interview with Melinda Snow Olsen on Mazarine Treyz’ Wild Woman Fundraising tells you how.
Remember, your annual report is a fundraising tool. A Nonprofit Impact Report is a user-friendly, donor-centered, affordable alternative to the long format annual report. From Pamela Grow…
Beth Kanter suggests your nonprofit develop a video strategy (rather than focusing on ONE solo video). There’s still time to incorporate a video strategy for your year-end campaign.
Need fresh ideas for your appeals, your website or blog content? On Vanessa Chase’s Storytelling Non-Profit blog, a unique charity shares inspirational ideas for fun, creative ways to share your organization’s compelling stories.
Claire Axelrod shares her guide to truly making your donor the hero of your mission, with a stellar case study of one nonprofit that got it right. We would all do well to remember this as we sit down to write our year-end appeals and thank-you letters!
What about you? Have you tried a fresh fundraising tactic? What is your organization rolling-out this year? Leave a comment below or email firstname.lastname@example.org.