Although you may still be recuperating from your year-end fundraising, spring is a great time to grow your annual fundraising program with some new tactics and segmented fundraising appeals.
A small-scale project will help you go above and beyond for donors who need more than your general renewal letter, particularly for organizations who mail an appeal only at year-end. You’ll keep your tasks manageable, affordable, and focused on a specific donor segment. You’ll have more time to plan, implement, measure and document. [Read more…]