The moment a donor makes a first gift is cause for celebration.
Whether it was your amazing donor acquisition campaign, your organization’s inspirational work in the community, or your powerful website, you’ve compelled someone to take action and make a gift!
But now the more important work begins: inspiring your new donor to give again.
From your pool of fresh new supporters, you’ll begin to weed out those one-gift-only donors and identify those with potential to become long-term and even lifelong partners in your mission.
A second gift is an important indication of a deeper interest in your organization’s work. It signals that a donor’s giving is more than an afterthought or obligation. These are the donors that are worthy of your focus and limited resources.
But second gifts don’t happen automatically – they must be thoughtfully cultivated.
Here’s how to build a communications system that will inspire new donors to take that next step towards becoming a life-long supporter. [Read more…]