- Participants in your spring 5K fundraiser.
- People who attended your gala as a guest of a board member.
- Family members of clients/ students/ patients.
- People who’ve contacted you for help, education, or information.
- Short-term volunteer project participants.
The names on these lists are your potential donors – people who have connected with your organization in some way, but have not yet supported you financially – your best candidates for an influx of new supporters.
How hard are you working to entice, invite, and persuade them to support your mission?
This is one of those fundraising tasks that is easily ignored or derailed.
We forgot to ask volunteers to sign-in at that church drop-in workday. We never get around to entering the list of names our board member handed us at the last meeting. We got so busy with our upcoming fundraising gala, we never got around to sending that follow-up letter from our educational workshop.
There is a huge untapped potential in this segment of your donor database. Bumping this group up on your priority list is an easy way to bring in more money – a great return in investment of your time.
Here’s how to get started. [Read more…]