Beyond the obvious goal of raising more money for your mission, your year-end campaign has another critical purpose: it is a primary tool to engage and inspire your donors.
As you craft your year-end appeal, keep in mind that you aren’t just asking your donors to fork-over their hard-earned money — you are offering them an important benefit in exchange for their gift.
You offer them an opportunity to make a difference in their community, act on their deeply held beliefs, or effect change in the world.
For certain donors, when the time is right, your year-end campaign is an opportune time to engage them more deeply as a partner in your mission by asking them for a higher level of financial commitment. Further, if you neglect to ask a donor for an upgraded gift at the right time, you’re not only losing money for your mission, you’re doing that donor a disservice.
But gift upgrades won’t happen automatically. It requires some work on your end. To get that larger gift, you need to prompt your donor with a specific ask.
Here are 5 tips to help you get started with an upgrade campaign within your year-end appeal: [Read more…]