In a perfect world, by the time December arrived, we’d all have finalized and pre-scheduled our email campaign messages, typed-up our fundraising plan for the coming year, and tucked all our perfectly wrapped holiday gifts under our trees.
If you are like many (most?) people, there are probably quite a few things you intended to finish or prepare prior to the all-important month of December, but for one reason or another, just didn’t make it.
Unforeseen delays, packed schedules, winter illnesses and the like, all conspire to derail our plans for year-end fundraising. You may be worn out from prepping your annual appeal, and with the year quickly coming to a close, it might seem like it is too late to bother to make some of those things happen.
But that isn’t necessarily the case.
Here are 5 things that although they might seem overwhelming, are actually quite manageable, even if you don’t start until early December.
Summon the energy to get these done, because they are practically guaranteed to improve your fundraising results either this year or in years to come.
2) Organize a January thank-a-thon powered by your board members and key volunteers.
3) Make a list of 35-50 your most loyal donors who haven’t made a gift yet this year and send a personalized, hand-addressed card thanking them for their past support and reminding them how important they are. Here’s Gail Perry’s advice on how to do this.
4) Create a thank-you video to email to your donors in January. It doesn’t have to be elaborate or expensive. Just get an iPhone, and get your staff, clients, board, etc… to say thank you.
5) Make preparations for your annual campaign evaluation. Once donations stop trickling in, you need to be ready to measure how you did. Document everything in computer files and in a hard copy notebook. Get all your evaluation spreadsheets ready to go to close out your fundraising year.