We’ve been talking a lot about segmenting and appropriately managing your donors. But if you have only a small number of donors, you need to have appropriate tools to in order to manage those donors. Let me just say this right now: Excel and MS Word or Access are NOT appropriate tools. Even if you are using a donor database of some sort, the technology may be horribly outdated and may not have the features that a sophisticated development plan needs to be successful and efficient.
But with so many products out there and with some products coming and going, where do you start? How do you figure out what software is best for you? [Read more…]