Segmenting your donors simply means placing your donors in logical, manageable groups and tagging them in your database as a member of that group in order to appropriately communicate with them and measure responses.
This is undoubtedly a lot of work. It falls into the “non-urgent but highly important” quadrant of time management. How do you justify carving out the time to make this happen when so many ‘urgent’ things demand your attention?
Here’s why segmentation is worth the effort: [Read more…]