In a small nonprofit, with heaps of fundraising tasks on your plate, planning for fundraising appeals typically gets the short shrift.
There’s plenty to keep you scrambling: finding a compelling story, crafting a donor-centered letter, and rushing to get your package in the mail at just the right time.
But there are hidden costs and wasted funds when appeals become an afterthought. You’ll lose out in ways you may not even recognize.
Here are several costly appeal mistakes nonprofits often make. Are you guilty of any of these? [Read more…]