What is Annual Fundraising?
Annual fundraising is a strategically planned series of activities designed to establish and nurture a broad base of donor support that will ensure the fulfillment of an organization’s mission.
To understand the basic concepts and structure of annual fundraising, the best place to start is by working through our free online course, Introduction to Annual Fundraising.
This multi-media, 2-module course is available in the Annual Giving Resource Center. You can access the course and many other annual fundraising resources here.
Annual Fundraising Articles
The Elephant in the Development Office
Why it is essential to take the time to understand and use your donor data in fundraising.
7 Things You Must Do to Salvage Your Annual Fundraising
This is a guest post I wrote for Bloomerang, a Smart Annual Giving recommended donor management software company. It is one of my favorite articles and really gets to the heart of what annual fundraising is all about.
A Simple Way to Start an Annual Donor Review
Here’s how to get started using your donor data in your annual fundraising.
Have You Segmented Your donors? Here’s Why You Should.
This article talks about what donor segmentation is and why you should consider incorporating a donor segmentation strategy it into your fundraising program.