Smart Annual Giving helps small nonprofits develop systematic, strategic annual fundraising programs and incorporate techniques for renewing, recruiting, and upgrading donors.
We go beyond the basic concepts of what you need to do and why you need to do it – and dig deeper into the details of how to get it done.
Through articles, webinars, and multi-media courses, we’ll walk you step-by-step through designing, implementing, evaluating, and analyzing your annual giving activities.
We’ll show you how to incorporate those activities into a simple, straightforward, repeatable system that builds strong donor loyalty, a pipeline of enthusiastic and engaged donors, and braggingly high retention rates!
In the world of nonprofit fundraising, Annual Giving represents a huge untapped opportunity to raise more money.
Smart Annual Giving helps you develop the knowledge, skills and systems to build an annual fundraising program that will.
Donna Mehr, Managing Editor of Smart Annual Giving, has spent over 17 years managing nonprofit organizations and has been involved in virtually every aspect of nonprofit development.
Over the years, she began to recognize that while many organizations focus on special events, grants and major gifts, the majority of nonprofits are missing one of the most critical elements for successful, long-term development: a strong, systematic annual fundraising program.
She founded Smart Annual Giving in 2012 to help small nonprofits build powerful annual fundraising systems that will ensure the long-term health and success of their organizations.
In 2018 she launched, Toccata Data Solutions offering personalized, custom donor data management to individual nonprofits.
Donna holds a graduate degree in civic engagement from Duke University, a Certificate in Nonprofit Management also from Duke, and an undergraduate degree from Florida State University.
Contact Donna at firstname.lastname@example.org.